Source: https://octet-prow.app/examples/sleep-advertorial

Advertorial example · Sleep

# Sleep advertorial example: a pre-sell article for bedding

An article-style pre-sell page for Coolnest, a fictional bedding brand. The first half covers everyday reasons a bed runs warm and what to try tonight; the duvet appears only in the second half.
Page type
Advertorial
Canvas
Desktop · 1280 px
Sections
5
Brand
Coolnest (demo brand)
THE PAGE
Download as a free template.zip · 127 KB Open the live page ↗

## Download and usage details

Files
HTML + CSS · images included
Usage
Free to edit and use in personal and commercial projects. Attribution is optional. Do not resell or redistribute the templates themselves as templates.
Forms, if included
They look complete but do not send anything. Point the form at your own form service or email tool before you publish.
Fonts
Fonts load from Google Fonts
Demo content
Every brand is a fictional demo brand, and the copy was written for that demo. Replace product facts, offers and any testimonials with your own, and check every claim before you publish.
All templates →
01 / THE BRIEF

## What we typed

An advertorial: an article-style pre-sell page built around one reader question, why do I keep waking up hot at 3 a.m.? Write it like a sleep-magazine feature. Near the top, label it clearly as sponsored content from Coolnest. The first half explains everyday, non-medical reasons people overheat at night (a heavy duvet that traps heat, synthetic bedding, a warm bedroom, partners who like different temperatures) and gives practical tips readers can try tonight. Only in the second half, introduce the Coolnest duvet as one option: breathable fibre fill, cotton percale cover, machine washable, from $149, with a 100-night trial. Keep claims modest. No medical or scientific claims, and no invented studies, statistics, reviews, quotes or expert names. Main action: See the Coolnest duvet. In the footer, add one line: Coolnest is a demo brand created to show what Octet Prow can build. It is not a real company and nothing here is for sale.
02 / DESIGN SYSTEM

## Coolnest — Percale Editorial

- primary · #3E7A8C
- surface · #FAFCFC
- outline · #C2D2D6
- inverse · #1B2626
- Serif · Newsreader
- Sans · Inter
- Mono · IBM Plex Mono
Generated once for the project from its brief. Every page in the project follows it.
03 / STRUCTURE

## How the page is put together

- Opening Why do I keep waking up hot at 3 a.m.? The sponsored label and the reader’s question. No product yet.
- 01 Four ordinary things that run a bed too warm Four everyday reasons a bed runs warm, none of them medical.
- 02 Six changes that cost nothing but a few minutes Six free changes readers can try tonight.
- 03 If the list above did not fix it, this is the duvet we make The duvet, introduced as one option once the free fixes are covered.
- 04 A hundred nights is a long way to judge bedding The 100-night trial and the single action.
04 / REVIEW

## What we checked and changed

Nothing needed changing. The page labels itself as sponsored, keeps to everyday causes and suggests seeing a doctor if overheating persists.
MORE EXAMPLES
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MAKE ONE LIKE THIS

## Start from your own product and the question your readers ask.

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