Source: https://octet-prow.app/examples/teeth-whitening-strips-listicle

Advertorial example · Oral care

# Teeth whitening strips listicle example for mobile ads

A listicle pre-sell page for Pearlwick, fictional whitening strips for sensitive teeth, made on the phone canvas for readers arriving from a social ad. Six short numbered items come first; the 14-day kit appears only after the list, with a price bar that stays at the bottom of the screen.
Page type
Advertorial
Canvas
Phone · 390 px
Sections
8
Brand
Pearlwick (demo brand)
THE PAGE
Download as a free template.zip · 123 KB Open the live page ↗

## Download and usage details

Files
HTML + CSS · images included
Usage
Free to edit and use in personal and commercial projects. Attribution is optional. Do not resell or redistribute the templates themselves as templates.
Forms, if included
They look complete but do not send anything. Point the form at your own form service or email tool before you publish.
Fonts
Fonts load from Google Fonts
Demo content
Every brand is a fictional demo brand, and the copy was written for that demo. Replace product facts, offers and any testimonials with your own, and check every claim before you publish.
All templates →
01 / THE BRIEF

## What we typed

A listicle advertorial: 6 things to know before you try teeth whitening strips, made for people arriving from a social media ad on their phone. Near the top, label it clearly as sponsored content from Pearlwick. Number each item and keep each one short and useful on its own: how whitening strips work (a peroxide gel held against the teeth); why teeth can feel sensitive during a course and what helps (shorter sessions, skipping a day, a toothpaste for sensitive teeth); what strips cannot whiten (crowns, veneers and fillings stay the same colour); how to place a strip so the gel stays off the gums; how long a course takes and how long results usually last (it varies, and coffee, tea and red wine stain again); when to see a dentist first (cavities, gum problems, or if you are pregnant). After the list, introduce the Pearlwick Gentle 14-Day Kit as one option: 28 strips with a lower-strength peroxide gel, 15-minute sessions, dry-grip strips that do not slip, $39, free shipping in the US, 30-day returns. Do not promise a number of shades, and do not invent studies, statistics, reviews, quotes, dentist names or before-and-after photos. Main action: Get the 14-day kit. In the footer, add one line: Pearlwick is a demo brand created to show what Octet Prow can build. It is not a real company and nothing here is for sale.
02 / DESIGN SYSTEM

## Pearlwick Gentle Mint

- primary · #1F8A7C
- secondary · #D9704F
- surface · #F7FBFA
- outline · #7E908A
- inverse · #13201E
- Serif · Fraunces
- Sans · Nunito Sans
Generated once for the project from its brief. Every page in the project follows it.
03 / STRUCTURE

## How the page is put together

- Opening 6 things to know before you try whitening strips The sponsored label, the numbered headline and the reading time. No product yet.
- 01 Strips are a gel held against your teeth Item 1: how strips work, in two short paragraphs.
- 02 Sensitivity is common — and manageable Item 2: why teeth can feel sensitive, and three things that help.
- 03 Strips whiten teeth, not dental work Item 3: crowns, veneers and fillings stay the colour they are.
- 04 Placement decides whether your gums sting Item 4: four steps for placing a strip.
- 05 Courses take days, results fade Item 5: how long a course takes and why results fade.
- 06 Ask your dentist first in a few cases Item 6: three cases to see a dentist first.
- 07 The Pearlwick Gentle 14-Day Kit The kit after the list: what is in it, the price, the single action and what the kit will not do.
04 / REVIEW

## What we checked and changed

The first draft had all six items, the kit, the price and the footer line. We read every line for facts we had not supplied and removed one: “One-time purchase. No subscription.” under the main button. The one photo, the kit box with two sachets, was drawn from the image menu in the editor. The Get the 14-day kit buttons have no link, because there is no store behind a demo brand.

## Related guides

How to write an advertorial: structure, formats and examples → How to write an advertorial: five formats that work, a section-by-section structure, a real example taken apart and a checklist before you publish. Advertorial and prelander examples: 6 pre-sell pages taken apart → Six real advertorial and prelander examples — explainer, label guide, listicle, buying guide, comparison and B2B — with what each one does to sell.
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