Source: https://octet-prow.app/guides/advertorial-examples

# Advertorial and prelander examples: 6 pre-sell pages taken apart

By the Octet Prow team Updated Oct 16, 2026 · 5 min read
Short answer
Good advertorial examples — also called prelanders or pre-landers, because they sit between the ad and the offer — share one pattern: a headline that is the buyer’s own question, a first half that is useful without the product, a clear switch to the product section, and one offer at the end. The six live examples below show that pattern in six formats — an explainer, a label guide, a listicle, a buying guide, a comparison and a B2B problem piece — each made for a fictional brand.

## What to look at in an advertorial example

When you study an advertorial as a seller, the wording matters less than the decisions behind it. For each example below, look at four things:
- The headline: is it the buyer’s question or a claim about the product?
- The first half: would it be worth reading if the product did not exist?
- The switch: how does the page move from advice to the product, and where?
- The offer: what reduces the risk of buying — a trial, a guarantee, free returns — and is there only one action?
All six pages were generated with Octet Prow for fictional brands, then checked for invented facts. Each example’s page lists the brief we typed, the design system and what we changed.

## 1. Explainer: a sleep advertorial

Example · Coolnest “Why do I keep waking up hot at 3 a.m.?” — four everyday causes and six free fixes before a duvet. See the brief and structure →
The headline is the reader’s own late-night question. The first half explains four ordinary reasons a bed runs warm and gives six changes that cost nothing. The duvet arrives as the next step “if the list above did not fix it”, with a 100-night trial to lower the risk. Use this format when your buyer has a problem they cannot explain yet.

## 2. Label guide: a pet food advertorial

Example · Oatmoor “What should I actually check on a dog food label?” — five checks, then the brand’s own food held to them. See the brief and structure →
The page teaches five things to check on any dog food label. When the product appears, it is read against the same five checks, so the comparison feels like the reader’s own test rather than a sales pitch. The offer is a discounted first box. Use this format when your product wins on criteria the buyer can learn to check.

## 3. Listicle: a running shoe advertorial

Example · Pacefold “7 signs your running shoes are worn out” — seven numbered checks, each with a photo, before one daily trainer. See the brief and structure →
Each of the seven items has a heading that makes the point on its own, a photo of that sign and a short “how to check” line. The shoe appears only after the list, with its price and free returns within 30 days even after a run. Use this format when there are several separate signs or reasons and your readers skim — see listicle advertorial.

## 4. Buying guide: a standing desk advertorial

Example · Deskwren “What should I check before I buy a standing desk?” — six checks for any desk, then one desk answering all six. See the brief and structure →
The first half gives six checks for any standing desk, each with a way to check it in a showroom or a product listing. The product section then answers the same six in order and ends with a 30-night home trial and a short configuration form. Use this format for considered purchases where the buyer is comparing look-alike products.

## 5. Comparison: a meal-prep container advertorial

Example · Larderly “Glass or plastic meal-prep containers: which should I buy?” — six points side by side, including where plastic wins. See the brief and structure →
The page compares glass and plastic on six points with side-by-side photos, then says plainly where plastic is the better choice and who should buy it. Only then does it introduce a glass set, for the readers who chose glass. Admitting where the alternative wins is what makes the rest credible. Use this format when buyers already know the familiar alternative.

## 6. B2B problem piece: an invoicing software advertorial

Example · Billwick “Why do my clients keep paying late?” — five reasons, each with a fix that works with any tool, before an invoicing app. See the brief and structure →
Written like a newsletter for freelancers, the page gives five reasons invoices are paid late and a fix for each that needs no new software, including sample reminder emails. The app appears in the second half as one way to automate the five fixes, with a free trial that needs no card. It ends with the five fixes again as a list readers can keep. Use this format for software and services: give away the method, sell the automation.

## What the six examples have in common

| Example | Headline is | First half gives | Risk reducer |
| --- | --- | --- | --- |
| Sleep | The reader’s question | Causes and free fixes | 100-night trial |
| Pet food | The reader’s question | Five label checks | Discounted first box |
| Running shoes | A numbered list | Seven checks with photos | Free 30-day returns |
| Standing desk | The reader’s question | Six buying checks | 30-night home trial |
| Meal-prep containers | The reader’s choice | A fair comparison | A clear verdict on who should buy plastic |
| Invoicing software | The reader’s question | Five fixes for any tool | Free trial, no card |

Every page is labelled as sponsored at the top, holds the product back until the reader has something useful, and sends every button to one offer. To build your own on the same pattern, start from the advertorial template.
Generate one with AI
All six examples were made in Octet Prow from a short brief. Describe your buyer’s question, the format and your offer, and it builds an advertorial like these in your own brand’s style.
AI advertorial generator →
Questions

## Frequently asked questions

Are these real advertorials?
They are real, live pages generated with Octet Prow, but the brands are fictional and nothing on them is for sale. Each page says so in its footer.
Are prelander examples different from advertorial examples?
Mostly not. A prelander is any page between the ad and the offer, and an article-style advertorial is its most common form, so every page here is also a prelander. Short bridge pages that add a little context before the offer are prelanders too, but they are not covered here.
Which advertorial format should I copy?
Pick the one that matches your buyer’s situation: an explainer for a problem they cannot name, a guide or listicle for something they can check, a comparison when they know the alternative, and a problem piece for software or services.
Can I use these examples as templates?
Use the structure, not the words. The headlines and checks only work because they fit those products; your version needs your buyer’s question and your own facts.

## Related guides

Advertorial template: a fill-in outline for sellers → A copyable advertorial template for sellers: what to prepare, a fill-in outline for every block from headline to call to action, and how to adapt it by format. Listicle advertorial: format, examples and how to write one that sells → How sellers use listicle advertorials: the two ways to place the product, how many items to use, how to write each one, headlines and design. What is an advertorial? A seller’s guide to meaning, cost and when to use one → What an advertorial is from a seller’s side: paid placements versus your own pages, what each costs you, what to prepare, labelling and how to judge results. What is a pre-sell page (prelander)? How it fits between ad and offer → What a pre-sell page or prelander is, why some products need one, what goes on it, how online stores use it, when to skip it and how to tell if it works.
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