Advertorial formats that read like an article
Listicles, buying guides, comparisons, reviews or a founder’s story. Name the format and the angle in the brief, and the AI writes the advertorial that way.
USE CASE · ADVERTORIALS
AI advertorial generator for pre-sell pages
Generate an advertorial with AI. Describe your product and the reader you want to reach, and Octet Prow writes and lays out an article-style pre-sell page, such as a listicle, buying guide or founder story, that sits between your ad and your product page.
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What goes into an advertorial landing page
AdvertorialILLUSTRATION
FIELDNOTES / JOURNAL
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01 / How do you make your coffee?
Think about your equipment and daily routine. Then compare them with the brewing guidance the brand provides.
- 01
A headline that starts with the reader
Open with a buying concern, a choice to make or a problem to solve. The headline picks up where your ad left off and speaks to the reader, not the product.
- 02
A body that pre-sells with evidence
Context, comparisons and reasons to choose, drawn from your product materials, so the reader understands the product before they see the offer.
- 03
One call to action
The advertorial builds towards a single link: your product page, store or sign-up, with no competing offers along the way.
- See real examples →
- Read the guide: How to write an advertorial: structure, formats and examples →
02 / WHAT YOU GET
Write advertorials with AI, not from a blank page
Claims you can stand behind
The advertorial copy is written from the product materials you supply. You check the facts, testimonials and evidence before publishing.
Your brand, in editorial form
The pre-sell page uses your project’s colours and typography, set as an article rather than a sales page.
Images and layout included
The AI generates images and lays out the advertorial for the canvas you choose: phone, tablet or desktop.
03 / HOW IT WORKS
How to generate an advertorial with AI
Describe the reader and the product
Tell the AI who the reader is, what they are trying to decide, which format you want and how the product helps.
Refine the article
Ask for a different headline or angle, or select a paragraph to rewrite it. Earlier versions stay available.
Publish the pre-sell page
Publish to a hosted address, or to your own domain on a paid plan. Point your ads at it, then see visitors and referrers.
04 / QUESTIONS
Advertorial questions
What is an advertorial?
An advertorial is a page written like an article that leads into a product: a guide, list or story that answers the reader’s question first. In paid advertising it usually sits between the ad and the product page, as a pre-sell page.
How do I write an advertorial with AI?
Describe the product, the reader and the question they have, and name a format such as a listicle or buying guide. Octet Prow writes the headline, body and call to action, adds images and lays out the page. Edit it by chatting, then publish.
What is a pre-sell page or prelander?
A page visitors see after clicking an ad and before the product page, also written presell page or pre-lander. It explains the problem and the product first, so people reach the offer already knowing why it matters. An advertorial is the most common form of pre-sell page.
Do I need a separate tool for advertorials?
No. Advertorials, product pages and campaign pages are made the same way: describe the format you want in the brief.
Where does advertorial traffic come from?
Usually from paid social, native ad networks or search ads, which you run yourself. Octet Prow builds and hosts the page and shows its visitors and referrers; it does not buy or manage ads.
Who is responsible for the claims?
You are. Supply or verify product details, genuine testimonials and the evidence behind any claims, and review the page before it goes live.
Can I see which advertorial sells more?
Visit analytics show page views, visitors and referrers, not sales. There is no ROAS reporting and no automatic choice of a winning version.
Will the advertorial look like my brand, or like a generic template?
Like your brand. The article layout is editorial, but its colours, typography and spacing come from your project’s design system, so the advertorial and the product page it leads to look like they belong together.
YOUR NEXT PAGE
Start creatingWhat story will your next product page tell?
Start with a clear idea. Turn it into a page you can publish.