How to plan and write landing pages that sell
Practical guides to advertorials, pre-sell pages and product pages: what each page is for, how it is structured and what to check before it goes live.
Advertorials and pre-sell pages
What is an advertorial? A seller’s guide to meaning, cost and when to use one
What an advertorial is from a seller’s side: paid placements versus your own pages, what each costs you, what to prepare, labelling and how to judge results.
Updated 10/15/2026 · 6 min readAdvertorialsHow to write an advertorial: structure, formats and examples
How to write an advertorial: five formats that work, a section-by-section structure, a real example taken apart and a checklist before you publish.
Updated 10/15/2026 · 6 min readAdvertorialsWhat is a pre-sell page (prelander)? How it fits between ad and offer
What a pre-sell page or prelander is, why some products need one, what goes on it, how online stores use it, when to skip it and how to tell if it works.
Updated 10/16/2026 · 5 min readAdvertorialsAdvertorial vs native ad: what native ads are and what each one does
What native ads are, where they appear and what an advertorial is: how the two differ, how they work together and how to label sponsored content.
Updated 10/16/2026 · 4 min readAdvertorialsPre-sell page or product page: where to send paid ad traffic
Whether to send paid social and native ad traffic to a pre-sell page or straight to the product page, and how to test which one works.
Updated 10/12/2026 · 4 min readAdvertorialsHow to lay out an advertorial for mobile readers
How to lay out an advertorial for a phone screen: the first screen, paragraph length, images, a sticky call to action and what to leave out.
Updated 10/12/2026 · 4 min readAdvertorialsAdvertorial and prelander examples: 6 pre-sell pages taken apart
Six real advertorial and prelander examples — explainer, label guide, listicle, buying guide, comparison and B2B — with what each one does to sell.
Updated 10/16/2026 · 5 min readAdvertorialsAdvertorial design: how to lay out a sponsored article that sells
How a seller should design an advertorial: an editorial look that gets read, how much brand to show, type, images, the product section and a launch checklist.
Updated 10/15/2026 · 6 min readAdvertorialsAdvertorial template: a fill-in outline for sellers
A copyable advertorial template for sellers: what to prepare, a fill-in outline for every block from headline to call to action, and how to adapt it by format.
Updated 10/19/2026 · 4 min readAdvertorialsListicle advertorial: format, examples and how to write one that sells
How sellers use listicle advertorials: the two ways to place the product, how many items to use, how to write each one, headlines and design.
Updated 10/15/2026 · 5 min readAdvertorialsNative ads landing page: what to send native ad traffic to
Where to send traffic from native ads: when to use an advertorial or the product page, matching the ad to the page, what the page needs and how to measure it.
Updated 10/15/2026 · 5 min readProduct pages
Campaign pages
How to add a lead form to a landing page without code
How to add a working lead form to a landing page without writing code: the no-code options, which fields to ask for, where to place it and how to test it.
Updated 10/12/2026 · 3 min readCampaign pagesChatGPT ads landing page: where to send traffic from ads in ChatGPT
What a landing page for ChatGPT ads needs: matching the ad, picking the page, letting OpenAI’s ad crawler read it, passing review and measuring results.
Updated 10/16/2026 · 6 min readAny landing page
How to keep every landing page on brand: colours, type and spacing
How to make every landing page match your brand’s colours, fonts and spacing: what to fix first, what to write down, and how to check a page before launch.
Updated 10/12/2026 · 4 min readLanding pagesWhat a design system is for landing pages, and when you need one
What a design system for landing pages contains, how it differs from a brand kit, when it is worth making one and how to keep it up to date.
Updated 10/12/2026 · 4 min readLanding pagesHow to build a landing page from a reference screenshot
Use a screenshot of a page you admire as a reference: what to take from it, what to leave, and how to keep the result in your own brand.
Updated 10/12/2026 · 3 min readLanding pagesHow to publish a landing page on your own subdomain (go.yourbrand.com)
How to put a landing page on a subdomain of your own domain: choosing the name, adding the CNAME record, waiting for the certificate and checking it works.
Updated 10/12/2026 · 3 min readLanding pagesLanding page template: fill-in outlines for product and SaaS pages
Copyable landing page templates for sellers: a product page outline, a SaaS and offer page outline, a simple four-block version and how to choose one.
Updated 10/19/2026 · 5 min readTools compared
Best AI advertorial generators in 2026: 6 tools compared
Six AI advertorial and presell page generators compared on input, editing, publishing, tracking and price, with who each one suits. Checked October 2026.
Updated 10/19/2026 · 6 min readComparisonOctet Prow vs Advertorial Wizard: an on-brand Advertorial Wizard alternative
An Advertorial Wizard alternative: a copywriting engine for advertorials and sales letters compared with a hosted, on-brand page generator.
Updated 10/19/2026 · 3 min readComparisonOctet Prow vs AdvertorialX: an on-brand AdvertorialX alternative
An AdvertorialX alternative: a Shopify Liquid advertorial generator compared with a hosted, on-brand page generator. Input, publishing, tracking and price.
Updated 10/19/2026 · 2 min readComparisonOctet Prow vs AutoPage: an on-brand AutoPage alternative
An AutoPage alternative: a free template-based presell builder compared with a brief-based generator that keeps pages on your design system.
Updated 10/19/2026 · 2 min readComparisonOctet Prow vs FunnelMind: an on-brand FunnelMind alternative
A FunnelMind alternative: a Shopify app that publishes advertorials to your store compared with a hosted, on-brand page generator. Features and price.
Updated 10/19/2026 · 2 min readComparisonOctet Prow vs LandGoose: an on-brand LandGoose alternative
A LandGoose alternative: an advertorial builder for affiliate and native ad buyers compared with an on-brand page generator. Features, tracking and price.
Updated 10/19/2026 · 3 min readComparisonOctet Prow vs Landra: an on-brand Landra alternative
Looking for a Landra alternative? How Octet Prow and Landra differ on input, publishing, tracking and price, and which AI advertorial generator fits you.
Updated 10/19/2026 · 3 min readWhat story will your next product page tell?
Start with a clear idea. Turn it into a page you can publish.