Running shoe advertorial example: a listicle pre-sell page
A listicle-style pre-sell page for Pacefold, a fictional running shoe brand. Seven numbered checks readers can run on their own shoes come first; the shoe appears only after the list.
- Page type
- Advertorial
- Canvas
- Desktop · 1280 px
- Sections
- 3
- Brand
- Pacefold (demo brand)
Download and usage details
- Files
- HTML + CSS · images included
- Usage
- Free to edit and use in personal and commercial projects. Attribution is optional. Do not resell or redistribute the templates themselves as templates.
- Forms, if included
- They look complete but do not send anything. Point the form at your own form service or email tool before you publish.
- Fonts
- Fonts load from Google Fonts
- Demo content
- Every brand is a fictional demo brand, and the copy was written for that demo. Replace product facts, offers and any testimonials with your own, and check every claim before you publish.
What we typed
An advertorial in listicle format: an article-style pre-sell page built around one reader question, 7 signs your running shoes are worn out. Write it like a running-magazine checklist. Near the top, label it clearly as sponsored content from Pacefold. The list comes first: seven numbered signs readers can check on their own shoes today (a smooth or uneven tread, deep creases in the midsole, a heel counter that has gone soft, a shoe that twists too easily, an upper wearing through near the toes, cushioning that feels flatter than it used to, and having lost track of how long they have run in them), each with a short heading and a tip on how to check it. Only after the list, introduce the Pacefold Daily as one option for the next pair: a cushioned daily trainer with a breathable knit upper, $120, with free returns within 30 days even if worn on a run. Keep claims modest. No injury, medical or performance claims, and no invented studies, statistics, mileage figures, reviews, quotes or expert names. Main action: Shop the Pacefold Daily. In the footer, add one line: Pacefold is a demo brand created to show what Octet Prow can build. It is not a real company and nothing here is for sale.
Pacefold Everyday System
- primary · #4A5158
- secondary · #B4552D
- accent · #5F7360
- surface · #FAFAF9
- outline · #8C9296
- inverse · #22262A
- Sans · Inter
- Mono · IBM Plex Mono
Generated once for the project from its brief. Every page in the project follows it.
How the page is put together
- Opening7 signs your running shoes are worn outThe sponsored label, the numbered headline and a note that this is not medical advice. No product yet.
- 01Check these seven things on your own shoes todaySeven numbered checks, each with a photo and a way to check it at home.
- 02One option for the next pair: the Pacefold DailyThe shoe, its price and the 30-day returns, introduced only after the list.
What we checked and changed
We read every line for claims we had not supplied and asked the editor to remove an invented reader story, a time estimate that contradicted itself, a check that did not work ("hold the sole up to a window"), four generalisations about what most runners and shoes do, and a sizing note the brief never gave. We also changed the headline from a question to a numbered one so the page reads as a listicle, and asked for one image per check.